Chocolat has been selected as the new endorsement models for sportswear brand, ‘NBA Korea‘!
To start 2012 off on a fresh note, the NBA was looking for a new group of models to represent their brand. They came across the girls performing at the half-time show of a professional baseball game on New Year’s Day, and fell in love with the girls’ sporty charm.
Representatives said, “We hope that Chocolat’s promotions will aid in the rise of our brand image.”
Netizens commented, “Now they’ve become model-idols!”, “Chocolat is the best for a global image,”and “From the music industry to the advertising industry, looking forward to it~”
Source + Photos: Sports Chosun via Naver